Hello and Update from The Eye of a Needle
Welcome to the second newsletter from The Eye Of A Needle. Thanks to all of you who have added your name to our database. Please feel free to forward to your friends who may not be in our database yet, and encourage them to sign up so everyone can be kept up with the latest happenings in our store.
It’s hard to believe we have been open three months already! Someone said in our ﬁrst week of trading that we would look back after three months and be amazed at what we have learned. They weren’t wrong! It has been a steep learning curve for us, but we are getting more conﬁdent by the day and we are really happy with the positive comments we are receiving from our customers. We plan to continue to build on what we have started, so if we don’t have a product in-store which you would like to stock, please ask – we can always try to source it.
We were in Lower Hutt for the annual Bernina conference in early March, and one part of Bernina’s 125th Anniversary celebrations is the launch of the new 500 series. We have chosen the B570 Quilters Edition, and the B590 (including the Embroidery unit) as our demonstration models, which we now have in store. If you are interested in purchasing a new machine, Bernina has some great 125th anniversary specials which will be eﬀective from April 1 through until Mother’s Day. This means you may be entitled to some extra accessories to go with your new sewing machine. Come in and have a look and try some of the neat new features of the 500 series sewing machines. Any other Bernina accessories sold over this period will also be eligible for 10-20% discount.
We constantly have new products arriving in store, and our fabric range is increasing weekly. A trip to the NZ gift fair is always a wonderful opportunity to source new products and a few of these have been arriving over the past few days. We now have some gift cards and some lovely products from a range called Natural Life which are what I would call ‘products which make you happy’. Come in and see!
The Basic Grey ‘Grunge’ fabric has been hugely popular and we hope to have the whole range of colours eventually. Grunge has also introduced a new ‘Seeing Stars’ range which will make its way onto our shelves over the next few months. We look forward to expanding our Bella Solids range and more blenders have also been ordered to complement our range of fabrics. Many of you will be familiar with Liberty Of London ﬁne tawa lawn. Liberty has recently branched out into quilting fabric and we have a small sample of their new range to try. I’m sure if this fabric is a hit with quilters, Liberty will add more of this to their production line.
We have also enlarged the choices for our Kiwiana fabrics which are hugely popular with tourists; caravan owners love our laminate fabrics which are ideal for making bags. It’s always rewarding for us if customers bring in some of the cool things they have made with our fabrics. We have several bags on display at the moment which may inspire you to make your own.
I am delighted to announce that our DMC thread has ﬁnally been dispatched and should arrive before Easter. There have been some shipping issues causing the delay, but we will have the full range in store very soon. We have been asked often if we stock DMC thread, so we are looking forward to providing the full range as well as some of the Cotton Pearl #8 and #5 threads for all your embroidery needs.
As more folk ﬁnd our store we are learning what it is that our customers want. The classes we are oﬀering for Term 2 have been structured with this in mind, so here they are…
Classes on offer for Term 2:
Holiday Programme for kids aged 12+
First week of the school holidays
Tuesday 17th, Wednesday 18th and Friday 20th April
Numbers will be limited to 6.
Friday Foot Book Class
Friday mornings 10am – 12:30pm
There are many of you out there who own Bernina machines but don’t know what many of the feet are designed to do. In this class we will create a fun fabric book showcasing stitching techniques using various presser feet and accessories. This class will run initially for 10 weeks in Term 2 but may be extended in to Term 3. Basic embellishments for each sample will be supplied, and you will be able to add your own ﬁnishing touches once the samples are completed. You will need to bring your own sewing machine and if you don’t have the required foot for each sample you can try ours before you buy!The class will be limited to 6 people, and will cost $80 for 10 weeks in Term 2
Strip Happy Sampler Quilt
Tuesdays 7pm – 9:30pm
Starting 1st May
This is an ideal quilt for beginners as it is simply sewing 2 1/2” strips together to make your blocks. Over 10 weeks you will make up 12 x 18 inch blocks. We have used a design roll from Lynette Anderson’s fabrics to make our quilt top. We have enough of her design rolls to make 6 quilt tops, but you could choose your own selection of 2 1/2” strips to make your own. We have a sample of this quilt top in store, so pop in and have a lookWe will supply the pattern for this class. The fee is $60 + your choice of fabric.
Wonderfil thread workshop
Saturday 9th June 9:30am-3:30pm
With cooler mornings and the nights getting darker earlier, now is a great time to sort out some sewing projects for those dreary winter days. We have lots of beautiful fabrics coming in over April, May and June, and we do hope to get more samplers out in the shop as these fabrics arrive.
We are constantly adding to our gift selection too, and some products have rocked out the door so fast I have already had to order more. Since our Bernina signage has gone up outside it seems that we are easier to ﬁnd on Google. Our online store is in the last stages of going live which will no doubt bring some new challenges. I try to post new fabrics on
Facebook as they come in, so if you haven’t already ‘liked’ our page, go onto
Facebook and like us. This way you will be right up to date with the latest deliveries. You can also check out our website at www.theeyeofaneedle.co.nz.
I set myself a deadline for getting this newsletter out before Good Friday, so I’m just in time. We are looking forward to a couple of days oﬀ ourselves over Easter so shop hours this weekend are:
Good Friday – CLOSED
Saturday OPEN 10am – 2pm
Easter Sunday – CLOSED
Easter Monday – CLOSED
We will reopen on Tuesday 3rd April
Happy Easter everyone